The Influential Mind: What the Brain Reveals About Our Power to Change Others
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
The traditional meaning of success is having a better IQ. But research shows that high EI is actually more important than IQ for success. An individual’s success in work is 80% dependent on EQ while only 20% dependent on IQ. Those who have enough IQ to just get into a decent university but a stellar EQ makes more money than those who have a higher IQ but lack EQ.
I Will, I Won’t, I Want: What Willpower Is, and Why It Matters. Your Body Was Born to Resist Cheesecake. We live in a world engineered to make us want. Mindfully indulging in something your brain tells you will make you happy but that never seems to satisfy. Examples: junk food, shopping, television, online time wasters.