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The Science of Willpower – How Self-Control Works, Why It Matters

I Will, I Won’t, I Want: What Willpower Is, and Why It Matters. Your Body Was Born to Resist Cheesecake. We live in a world engineered to make us want. Mindfully indulging in something your brain tells you will make you happy but that never seems to satisfy. Examples: junk food, shopping, television, online time wasters.