Sharing personal information about oneself, as promoted on social networking sites, activates the reward systems in the brain the same way as food and sex do. –HARVARD SCIENTISTS
The virtual world can seem more immediate and significant than the smelly, tasty, touchy 3D Real World. Its a place of anxiety and triumphant exhilaration which sweeps us into the social networking swirl of collective consciousness.
How digital technologies are leaving their mark on our brains.